{"id":48,"date":"2011-11-15T17:44:40","date_gmt":"2011-11-15T17:44:40","guid":{"rendered":"http:\/\/www.1cartepesaptamana.ro\/rezumatul-marketing-management\/"},"modified":"2016-06-10T09:35:15","modified_gmt":"2016-06-10T06:35:15","slug":"rezumatul-marketing-management","status":"publish","type":"post","link":"https:\/\/1cartepesaptamana.ro\/rezumatul-marketing-management\/","title":{"rendered":"Rezumat: Marketing Management de Philip Kotler"},"content":{"rendered":"

Probabil \u00eel cuno\u0219ti deja pe domnul Philip Kotler, unul dintre cei mai mari influen\u021batori \u00een g\u00e2ndirea de marketing \u0219i autorul dup\u0103 care \u00eenv\u0103\u021b\u0103m \u00een facultate. Sau cel pu\u021bin ar trebui s\u0103 \u00eenv\u0103\u021b\u0103m.<\/p>\n

$\"managementul-marketingului\"$ <\/p>\n

Philip Kotler a scris mai multe c\u0103r\u021bi despre marketing, \u00een care a centralizat cele mai importante cuno\u0219tin\u021be, principii, legi \u0219i strategii de marketing.<\/p>\n

2 dintre aceste c\u0103r\u021bi sunt foarte importante, ceva mai scumpe \u0219i au cam 1000 de pagini fiecare:<\/p>\n