{"id":41,"date":"2011-11-10T18:00:07","date_gmt":"2011-11-10T18:00:07","guid":{"rendered":"http:\/\/www.1cartepesaptamana.ro\/carti-marketing-viral\/"},"modified":"2017-06-05T13:51:11","modified_gmt":"2017-06-05T10:51:11","slug":"carti-marketing-viral","status":"publish","type":"post","link":"https:\/\/1cartepesaptamana.ro\/carti-marketing-viral\/","title":{"rendered":"Carti despre Marketing Viral pe care ar trebui sa le citesti"},"content":{"rendered":"

\u0162in minte c\u00e2nd am citit cartea lui Mark Hughes \u00een care vorbea despre Buzz Marketing (marketing prin rumoare), am fost extrem de fascinat de ce a putut s\u0103 fac\u0103 pe departamentul lui de marketing \u0219i c\u00e2t de repede a reu\u0219it s\u0103 creasc\u0103 compania de care era el responsabil s\u0103 o marketeze.<\/span><\/p>\n

\"\"<\/p>\n

\u00centr-unul dintre capitolele c\u0103r\u021bii Mark Hughes, pove\u0219te\u0219te ce a trebuit s\u0103 fac\u0103 pentru a schimba numele unui or\u0103\u0219el \u00een numele site-ului pe care acesta trebuia s\u0103 \u00eel marketeze: Half.com.<\/p>\n

Toat\u0103 presa a preluat aceast\u0103 \u0219tire \u0219i a transformat-o \u00een publicitate gratuit\u0103 pentru acest site.<\/p>\n

Half.com a fost v\u00e2ndut \u00een 6 luni de la lansare celor de la E-bay, \u00eentr-o tranzac\u021bie de 300 de milioane de dolari \u0219i a adunat 8 milioane de utilizatori \u00een 3 ani, c\u00e2t timp a fost Mark Hughes responsabil de marketing-ul acestui site.<\/p>\n

Ei bine, asta a fost povestea care mie mi-a atras aten\u021bia.<\/p>\n

Buzz marketing reprezint\u0103 o tehnic\u0103 de marketing viral, care genereaz\u0103 foarte mult word-of-mouth.<\/p>\n

\u00cens\u0103 marketing-ul viral este un domeniu foarte fascinant \u0219i sunt o gr\u0103mad\u0103 de c\u0103r\u021bi care au cercetat \u0219i au explorat acest domeniu deosebit.<\/p>\n

Ce este foarte important de \u0219tiut despre marketing viral, \u00eenainte s\u0103 povestim un pic despre c\u0103r\u021bile care ne \u00eenva\u021b\u0103 cum s\u0103 facem marketing viral, este faptul c\u0103 efectele marketing-ului viral, sunt efecte care cresc exponen\u021bial, ajung\u00e2nd s\u0103 aib\u0103 un reach de foarte multe persoane, de\u0219i \u0219tirea a plecat din gura a doar c\u00e2torva persoane.<\/p>\n

Sun\u0103, interesant, nu?<\/p>\n

Ei bine a\u0219a \u0219i este.<\/p>\n

De aceea v\u0103 recomand s\u0103 citi\u021bi urm\u0103toarele de c\u0103r\u021bi pe care le voi recomanda. Sunt convins c\u0103 ve\u021bi genera o gr\u0103mad\u0103 de idei, care s\u0103 v\u0103 ajute \u00een dezvoltarea \u0219i promovarea ideilor pe care le ave\u021bi.<\/p>\n

Carti Marketing Viral<\/h2>\n

Mark Hughes \u2013\u00a0Buzzmarketing\u00a0<\/strong>– prima \u0219i deocamdat\u0103 singura carte despre buzz marketing pentru care eu am citit-o. Extrem de entertaining de citit, \u00eens\u0103 la noi la rom\u00e2ni, mai greu de aplicat, pentru c\u0103 la noi presa nu func\u021bioneaza pe acelea\u0219i principii precum cea american\u0103.<\/p>\n

\"\"<\/a><\/p>\n

Cumpara cartea de pe elefant<\/span><\/a><\/div>\n

<\/div>\n

Emanuel Rosena <\/strong>a scris\u00a0The Anatomy of Buzz: How to Create Word of Mouth Marketing<\/strong>, o carte care prezint\u0103 idei, tactici, exemple despre cum poate fi realizat marketing-ul viral. Se folose\u0219te foarte mult despre hub-uri de influen\u021b\u0103 (persoane sau institu\u021bii foarte influente) \u0219i re\u021bele de oameni (indiferent de medium \u00een care se afl\u0103: online sau offline).<\/p>\n

\"\"<\/a><\/p>\n

Cumpara cartea de pe Okian<\/span><\/a><\/div>\n

<\/div>\n

Malcolm Gladwell <\/strong>\u00a0a scris The Tipping Point<\/strong>, o carte care vorbe\u0219te despre cum schimb\u0103ri mici, repetate \u0219i care sunt conectate \u00eentre ele, pot aduce rezultate impresionante, imediat ce trece de \u201cthe tipping point\u201d\u00a0(un punct critic sau o barier\u0103 critic\u0103). \u00cen aceast\u0103 carte Gladwell vorbe\u0219te foarte mult despre felul \u00een care se pot crea \u201cepidemii sociale\u201d.<\/p>\n

\"\"<\/a><\/p>\n

Cumpara cartea de pe elefant<\/span><\/a><\/div>\n

Cumpara cartea de pe eMAG<\/span><\/a><\/div>\n

Cumpara cartea de pe libris<\/span><\/a><\/div>\n

<\/div>\n

Fra\u021bii Heath, Chip & Dan Heath<\/strong>, au scris o carte fascinant\u0103 despre cum ideile pot circula foarte rapid \u00eentr-o societate \u0219i cam care ar fi condi\u021biile pe care aceste idei ar trebui s\u0103 le respecte. Ce este interesant la cartea lor, numit\u0103 Made to Stick<\/strong> (sau Idei cu impact garantat cum e tradus titlul \u00een rom\u00e2n\u0103), este c\u0103 ofer\u0103 un framework destul de l\u0103udat \u0219i u\u0219or de implementat, ca o idee s\u0103 aib\u0103 acel stickiness (acel lipici, adic\u0103 s\u0103 prind\u0103).<\/p>\n

\"\"<\/a><\/p>\n

Cumpara cartea de pe elefant<\/span><\/a><\/div>\n

<\/div>\n

Luke Sullivan <\/strong>a scris Hey, Whipple, Squeeze This<\/strong>, care este probabil una dintre cele mai iubite c\u0103r\u021bi de agen\u021bi pe aceast\u0103 tem\u0103 a marketing-ului viral. Este o carte concentrat\u0103 pe realizarea de reclame cu lipici, de aceea av\u00e2nd acest efect printre publicitari.<\/p>\n

\"\"<\/a><\/p>\n

Cumpara cartea de pe Okian<\/span><\/a><\/div>\n

<\/div>\n

Seth Godin<\/strong> a scris, ceea ce el a numit, cel mai downloadat ebook vreodat\u0103, Unleashing the Idea Virus<\/strong>, o carte scris\u0103 \u00een stilul lui propriu caracteristic, cu multe idei \u0219i modele. El a dat prima oar\u0103 aceast\u0103 carte \u00een totalitate gratuit pe Internet cu scopul de a demonstra felul cum poate o idee s\u0103 capete o nuan\u021b\u0103 de virus (idee care se r\u0103sp\u00e2nde\u0219te foarte foarte repede).<\/p>\n

\"\"<\/a><\/p>\n

Cumpara ebook-ul\u00a0de pe Okian<\/span><\/a><\/div>\n

<\/div>\n

Concluzie \u00a0\u2013 Carti despre Marketing Viral<\/h3>\n

Fiecare carte prezint\u0103 marketing-ul viral prin prisma unei anumite perspective sau tactici de marketing viral, \u00eens\u0103 toate au ca \u0219i efect, publicitate imens\u0103 \u0219i gratuit\u0103 pentru o organiza\u021bie, produs, brand sau persoan\u0103.<\/p>\n

V\u0103 invit s\u0103 citi\u021bi oricare dintre aceste c\u0103r\u021bi despre marketing viral \u0219i s\u0103 \u00eemi spune\u021bi ce anume vi s-a p\u0103rut fascinant \u00een ceea ce a\u021bi citit.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Ce este foarte important de \u0219tiut despre marketing viral, \u00eenainte s\u0103 povestim un pic despre c\u0103r\u021bile care ne \u00eenva\u021b\u0103 cum s\u0103 facem marketing viral, este faptul c\u0103 efectele marketing-ului viral, sunt efecte care cresc exponen\u021bial, ajung\u00e2nd s\u0103 aib\u0103 un reach de foarte multe persoane, de\u0219i \u0219tirea a plecat din gura a doar c\u00e2torva persoane.<\/p>\n","protected":false},"author":1,"featured_media":1021,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"\nCarti despre Marketing Viral pe care ar trebui sa le citesti - 1 Carte pe Saptamana<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/1cartepesaptamana.ro\/carti-marketing-viral\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carti despre Marketing Viral pe care ar trebui sa le citesti - 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