{"id":105,"date":"2012-01-23T09:03:39","date_gmt":"2012-01-23T09:03:39","guid":{"rendered":"http:\/\/www.1cartepesaptamana.ro\/citate-marketing-philip-kotler\/"},"modified":"2017-06-05T16:09:56","modified_gmt":"2017-06-05T13:09:56","slug":"citate-marketing-philip-kotler","status":"publish","type":"post","link":"https:\/\/1cartepesaptamana.ro\/citate-marketing-philip-kotler\/","title":{"rendered":"Top 10 Citate de Philip Kotler"},"content":{"rendered":"
\n
Dac\u0103 e\u0219ti interesat c\u00e2t de c\u00e2t de marketing sunt convins c\u0103 ai auzit de Philip Kotler p\u00e2n\u0103 acum.<\/div>\n<\/div>\n

Philip Kotler este unul dintre cei mai respecta\u021bi g\u00e2nditori, autori \u0219i consultan\u021bi de marketing strategic din lume. De mai mul\u021bi profesioni\u0219ti de marketing este numit \u201cP\u0103rintele marketingului modern\u201d.<\/span><\/p>\n

<\/p>\n

\"philip-kotler\"<\/p>\n

Cartea lui cea mai respectat\u0103, Marketing Management<\/a>, se afl\u0103 deja la a 13-a edi\u021bie.<\/p>\n

\u00cemi place foarte mult Kotler \u0219i consider c\u0103 \u0219i el merit\u0103 un top al lui, datorit\u0103 contribu\u021biei \u0219i g\u00e2ndirii orientate c\u0103tre valoare pe care acesta \u0219i-a demonstrat-o.<\/p>\n

Ce te rog eu pe tine este s\u0103 votezi citatul t\u0103u preferat. Ai la dispozi\u021bie 3 alegeri.<\/p>\n

\n
<\/p>\n

<\/p>\n

<\/p>\n

Top 10 Citate de Philip Kotler<\/strong><\/p>\n

1. Companiile bune vor satisface nevoi, companiile extraordinare vor crea pie\u021be noi.<\/p>\n

2. Este mai important s\u0103 faci ce este corect din punct de vedere strategic, dec\u00e2t ce este imediat profitabil.<\/p>\n

3. Compania ta nu \u00ee\u0219i are locul \u00een pie\u021be unde nu poate fi cea mai bun\u0103.<\/p>\n

4. Cea mai bun\u0103 reclam\u0103 este reclama pe care o fac clien\u021bii mul\u021bumi\u021bi.<\/p>\n

5. \u00cen prezent, marketerii de\u0219tep\u021bi nu v\u00e2nd produse, ci pachete de beneficii<\/p>\n

6. Nu mai este \u00eendeajuns s\u0103 \u00ee\u021bi satisfaci clien\u021bii, acum trebuie s\u0103 \u00eei \u00eenc\u00e2n\u021bi.<\/p>\n

7. Cel mai important lucru pe care trebuie s\u0103-l faci este s\u0103 \u00ee\u021bi dai seama \u00eencotro se \u00eendreapt\u0103 clien\u021bii t\u0103i \u0219i cum po\u021bi tu s\u0103 fii \u00een fa\u021ba lor.<\/p>\n

8. Foarte multe afaceri \u00ee\u0219i transform\u0103 cu \u00een\u021belepciune furnizorii \u0219i distribuitorii \u00een parteneri valoro\u0219i.<\/p>\n

9. Orice afacere este o afacere care ofer\u0103 un serviciu. Serviciul t\u0103u st\u00e2rne\u0219te un z\u00e2mbet pe fa\u021ba clientului t\u0103u?<\/p>\n

10. Vinde valoarea, nu vinde pre\u021bul.<\/p>\n

<\/div>\n<\/form>\n<\/div>\n

Ce alt citat de Philip Kotler ar fi trebuit s\u0103 \u00ee\u0219i fac\u0103 loc \u00een acest top?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Dac\u0103 e\u0219ti interesat c\u00e2t de c\u00e2t de marketing sunt convins c\u0103 ai auzit de Philip Kotler p\u00e2n\u0103 acum. Philip Kotler este unul dintre cei mai respecta\u021bi g\u00e2nditori, autori \u0219i consultan\u021bi de marketing strategic din lume. De mai mul\u021bi profesioni\u0219ti de marketing este numit \u201cP\u0103rintele marketingului modern\u201d.<\/p>\n","protected":false},"author":1,"featured_media":1021,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[21],"tags":[],"yoast_head":"\nTop 10 Citate de Philip Kotler - 1 Carte pe Saptamana<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/1cartepesaptamana.ro\/citate-marketing-philip-kotler\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 10 Citate de Philip Kotler - 1 Carte pe Saptamana\" \/>\n<meta property=\"og:url\" content=\"https:\/\/1cartepesaptamana.ro\/citate-marketing-philip-kotler\/\" \/>\n<meta property=\"og:site_name\" content=\"1 Carte pe Saptamana\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/1cartepesaptamana.ro\/\" \/>\n<meta property=\"article:published_time\" content=\"2012-01-23T09:03:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-06-05T13:09:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/1cartepesaptamana.ro\/wp-content\/uploads\/2012\/01\/cititul-te-face-sexy.jpg?fit=700%2C350&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"gabriel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"gabriel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/1cartepesaptamana.ro\/citate-marketing-philip-kotler\/\",\"url\":\"https:\/\/1cartepesaptamana.ro\/citate-marketing-philip-kotler\/\",\"name\":\"Top 10 Citate de Philip Kotler - 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